In the rapidly evolving landscape of AI technology, the consumer AI market in Vietnam is witnessing significant advancements. The Vietnam Consumer AI Market Report 2025 from Decision Lab provides a comprehensive overview of how Vietnamese users are engaging with and evaluating AI tools. Based on data collected from over 600 participants in a survey conducted from July 20-28, the report not only highlights high adoption rates but also underscores the rise of domestic AI platforms, particularly in meeting local needs. These insights offer a deeper understanding of AI trends in Vietnam, from everyday applications to the key factors influencing user choices.
AI Adoption Rates in Vietnam: An Impressive Figure
The report reveals that AI has become an integral part of life for many Vietnamese people. Nearly 80% of online users in Vietnam have used AI at least once in the past three months. This reflects the rapid普及 of this technology, as AI is no longer a distant concept but has permeated daily activities.
Moreover, about one-third of users have integrated AI into their routine habits, turning it into a constant support tool. Interestingly, AI usage extends beyond entertainment or learning to economic aspects. Around half of AI users are willing to pay for subscriptions, indicating they view AI as an investment to aid in earning money, such as content creation or work optimization.
These figures emphasize that Vietnam is one of the most dynamic markets in Asia for AI adoption, with strong growth potential in the near future. This widespread use also opens opportunities for domestic AI platforms to develop and compete fairly with international giants.
AI Applications in Work, Education, and Entertainment
AI is serving as a versatile companion in various areas of life. In educational and professional environments, users often turn to AI for learning new skills, translating complex content, or researching specialized topics. For instance, AI can assist in data analysis, drafting reports, or suggesting reliable sources, saving time and enhancing efficiency.
On the entertainment side, AI offers engaging experiences like natural conversations, creative content generation, or practicing communication skills. Users can leverage AI to create illustrative images, write stories, or even engage in fun dialogues, turning leisure time into creative opportunities.
On average, each person uses about two different AI tools, indicating diversity in choices. This not only helps users optimize their needs but also encourages AI platforms to continuously improve to meet this flexibility.
Top Most Popular AI Platforms in Vietnam
When it comes to preferred AI platforms, ChatGPT stands out with an 81% usage rate, solidifying its leading position as a versatile tool. Following are Gemini at 51% and Meta at 36%, demonstrating the dominance of international platforms.
Tuy nhiên, báo cáo cũng ghi nhận sự góp mặt đáng kể của các nền tảng nội địa trong top 10. AI Hay đạt 9% người dùng, trong khi Kiki chiếm 3%. Những con số này tuy khiêm tốn so với các đối thủ lớn nhưng lại là tín hiệu tích cực cho sự phát triển của AI “Made in Vietnam”.
Each platform has its strengths: ChatGPT is used for diverse purposes, Gemini and DeepSeek focus on learning, Copilot supports information searching, Meta prioritizes daily conversations, and AI Hay combines education and entertainment, especially in updating trends and learning.
User Satisfaction Evaluation: Domestic AI Surpasses Competitors
One of the most standout points in the report is the customer satisfaction scorecard. ChatGPT leads with the highest score, affirming its global appeal. However, AI Hay – a domestic platform – surprisingly takes the second position, surpassing strong competitors like Gemini and DeepSeek.
This superiority mainly stems from its ability to satisfy Vietnamese users, thanks to high localization. While international platforms lead in usage levels, domestic AI scores points due to cultural relevance, natural Vietnamese language support, and contextual accuracy. This shows that, despite advanced international technology, localization remains key to conquering local users.
The report emphasizes that, although international platforms dominate in scale, domestic AI is creating differentiation by focusing on the specific needs of Vietnamese people, from communication tone to content related to local culture.
Reasons Vietnamese Users Choose AI Platforms
When deciding on an AI platform, Vietnamese users prioritize three main factors. First is affordability, with a desire for access to many free features. This reflects practical needs, as many want to experiment with AI without significant initial investment.
The second factor is ease of use, including convenient features, versatility, and integration with other platforms. A user-friendly AI tool will help users quickly adapt and maximize benefits.
Finally, accuracy is crucial, with information from reliable sources and real-time updates. Users need not only fast responses but also precise ones, especially in learning or work fields.
Additionally, cultural suitability is also emphasized. Users want AI to better support Vietnamese, with natural tone and contextual understanding. ChatGPT and Gemini lead in most aspects, but AI Hay stands out due to its localization capabilities, creating a unique competitive edge.
Challenges and Concerns in Using AI in Vietnam
Despite the many benefits AI brings, the report also points out some challenges. Vietnamese users are particularly concerned about privacy and personal data protection, as AI often requires sharing information to function effectively. Ensuring data security is a factor that needs improvement to build trust.
Furthermore, inaccurate or irrelevant responses from AI are common issues, causing difficulties in usage. These errors can diminish user experience, especially when AI fails to grasp cultural context or local language.
To overcome these challenges, AI platforms need continuous updates and improvements, focusing on accuracy, security, and localization. The report suggests that, with the development of domestic AI, these issues can be addressed better thanks to a deep understanding of the Vietnamese market.
Future Prospects for Vietnam's Consumer AI Market
In summary, the Vietnam Consumer AI Market Report 2025 paints a vivid picture of AI development here. With high adoption rates, diverse applications, and the rise of domestic AI like AI Hay, the market is moving toward a balance between international and local technology. These insights are not only useful for users but also for developers, helping shape the future of AI in Vietnam – where technology is not only advanced but also close and suitable for local needs. Following similar reports will help capture new trends, thereby maximizing AI's benefits in daily life.
For the latest AI updates, visit here or Youtube.
