On August 20, 2025, my business trip to Da Lat concluded. It was a meaningful journey to Da Lach Farmstay & Homestay, a hidden gem nestled among the green hills of the Lam Dong highlands. This trip was not only part of my work schedule but also an opportunity to connect with local business models and explore how farmstays and homestays are thriving in a highly competitive tourism landscape. As the car drove along the winding roads, surrounded by pine forests and vast coffee plantations, I felt the shift from the bustling pace of city life to a peaceful space, close to nature.
My first step into Da Lach, I was immediately captivated by the warm welcome and majestic natural beauty. The farmstay's space was vast, with rustic wooden houses nestled among lush green vegetable gardens, creating a rare and serene scene. This impression didn't just come from nature but also from how Da Lach skillfully combined traditional charm with modern amenities, creating a perfect destination for those seeking rest and relaxation.
Content of the Meeting
During the official meeting, I had the opportunity to talk directly with a representative of Da Lach Farmstay & Homestay, a passionate person who had poured their heart and soul into transforming an agricultural plot into an attractive destination for tourists. We focused on discussing two core elements that are reshaping the modern tourism industry: communications and technology..
Communications
In terms of communication, the conversation revolved around how farmstays and homestays are promoting their image and attracting customers. The representative of Da Lach shared that, in the beginning, they mainly focused on posting images of the green space along with activities connected to nature, relaxation, meditation, and stress relief. However, to reach visitors more effectively from major cities such as Ho Chi Minh City and Hanoi, they realized the need for more structured strategies. We discussed collaborating with influencers to expand their reach, as well as maintaining customer engagement through Zalo OA and personalized promotions—a promising approach that could potentially increase the return rate by up to 30%.
Technology
When the topic shifted to technology, the conversation became more lively. We focused on strategies to expand booking channels on OTA platforms such as Booking.com, Agoda, Airbnb, Traveloka, and Nexnow, while also tapping into social media channels to reach new customers in addition to their existing direct clientele. To optimize their presence on OTAs, specific steps need to be taken, such as investing in professional photos, clearly describing unique experiences, and applying a flexible pricing policy. Additionally, we discussed the application of AI Chatbots for customer care to provide instant responses, 24/7 support, and tailored experience journeys, which helps to enhance satisfaction and retain customers for the long term.
Impressions and Feelings
Sau buổi gặp gỡ, tôi không khỏi ấn tượng với sự chuyên nghiệp và nhiệt tình của đội ngũ Đạ Lạch. Họ không chỉ là những người kinh doanh mà còn là những “người gác cổng” cho thiên nhiên, luôn sẵn sàng chia sẻ kiến thức mà không hề giấu giếm. Sự nhiệt tình ấy thể hiện qua cách họ dẫn tôi đi dạo quanh farmstay, giới thiệu từng góc nhỏ với niềm tự hào rõ rệt. Không gian xanh mướt, với tiếng chim hót và mùi đất ẩm sau cơn mưa, mang đến cho tôi cảm giác thư thái, gần gũi với thiên nhiên mà hiếm khi tìm thấy ở đô thị.
From that meeting, I learned a valuable lesson about the harmony between nature and modernity. Farmstay and homestay models like Da Lach not only preserve nature but also cleverly apply digital communications and technology to connect with the younger generation. It truly moved me because business is not just a race for profit; it's also a journey to preserve and spread sustainable values. Leaving Da Lach, I not only felt grateful but also realized that I had found a source of inspiration to accompany me on my upcoming business path.
Lessons & Values
This meeting gave me new perspectives on sustainable tourism business. First, I realized that tourism is not just about selling rooms but also about building an ecosystem where people and nature are in harmony. Da Lach demonstrated this by using organic produce to serve guests, minimizing plastic waste, and encouraging tourists to participate in environmental protection activities. This prompted me to rethink my own business model, aiming for long-term sustainability rather than short-term profits.
Tiếp theo, tầm quan trọng của truyền thông trong việc lan tỏa thương hiệu địa phương được nhấn mạnh rõ nét. Trong thời đại số, một farmstay nhỏ bé có thể trở thành điểm nóng nếu biết kể chuyện đúng cách. Họ dạy tôi rằng, truyền thông không chỉ là quảng cáo mà còn là xây dựng cộng đồng, nơi khách hàng trở thành những “đại sứ” tự nguyện chia sẻ trải nghiệm. Cuối cùng, vai trò của công nghệ trong nâng cao trải nghiệm khách hàng là không thể phủ nhận. Từ đặt phòng nhanh chóng đến cá nhân hóa dịch vụ qua dữ liệu phân tích, công nghệ giúp farmstay như Đạ Lạch cạnh tranh với các resort lớn. Những bài học này không chỉ là lý thuyết mà còn là giá trị thực tiễn, giúp tôi áp dụng vào các dự án sắp tới.
A Meaningful Journey
In summary, the meeting at Da Lach Farmstay & Homestay on August 20, 2025, was a valuable experience where I not only shared insights on media and technology but also found inspiration for sustainable business. Each journey is not just a trip, but also a milestone in the path of business growth.
Da Lach Homestay và Farmstay Address:
- Farmstay: Lot 43 Mimosa, Ward 3, Da Lat
- Homestay: Lot 75 Mimosa, Xuan Huong Ward, Da Lat
Join the Da Lat homestay community and connect with Homestay Founder
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